How to Sell by Mail: An Informative Discussion of how to Merchandise Goods and Services Profitably Through the Mails, Based on the Experiences of Some of the Most Successful Mail-selling Firms in the CountryMcGraw-Hill book Company, Incorporated, 1938 - 212 pagina's |
Inhoudsopgave
CHAPTER | 3 |
WHAT EVERY LETTER WRITER SHOULD KNOW | 5 |
THE PART PLAYED BY THE ENCLOSURE | 56 |
Copyright | |
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Veelvoorkomende woorden en zinsdelen
action advertising agents Albers appeal booklet bulk mailing campaign Carl Henry cash catalogue cent CHAPTER chicks circular color conviction copy cost course customers DALE CARNEGIE dealers delicious desire dime direct mail dollars enclosed enclosure envelope fact farm Federal Trade Commission follow-up give guarantee H. V. KALTENBORN Helmets Here's Howie Wright illustrated important inches indicia inquiries interest keep Laymon's letter folder letterhead Lowell Thomas machine magazine mail selling letter mail-order Maxwell Droke mercerized cotton merchandise meter month non-meter order blank order form PECANO post office postage postage meter postmaster printed product or service profit proposition prospect proteins reader reason receive reply card required pull sales letters salesman saving selling by mail Sioux City sold space advertising stamps story successful sure things third-class tion writing