Recensies

Gebruikersrecensies

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Damla Kaan - Goodreads

To be updated about marketing, you must read that. Volledige recensie lezen

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Samantha Brown - Goodreads

Definitely some good nuggets, but not as ground-breaking as I had expected. Overall, the majority of the credos need to brought to life at the corporate level. So hard to apply to my day-to-day, working on a (respectively) smaller brand. Volledige recensie lezen

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Butch - Goodreads

Some good concepts but mostly environmental propaganda. Volledige recensie lezen

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Pradit Pinyopasakul - Goodreads

In contrast to capitalism, I do support the concept of this book, that the new era is value driven. The business in this era should be good corporate citizenship or "Social Business Enterprise (SBE ... Volledige recensie lezen

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Eustacia Tan - Goodreads

After reading fiction for so long, I (strangely) craved some non-fiction to read. I guess it's all those rom-com novels finally affecting my brain. But no matter, my friend's dad (books now gravitate ... Volledige recensie lezen

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Shawn Buckle - Goodreads

Marketing 3.0 is about a transition from 1.0 - product marketing - to 2.0 - information technology/knowledge-based economy - to a holistic approach, which includes the customer as a human. Now don't ... Volledige recensie lezen

Review: Marketing 3.0: From Products to Customers to the Human Spirit

Gebruikersrecensie - Epoy ariza - Goodreads

this is not just a book but a razor to slice and open your mind about how to survive in marketing selling is not only about your product but how you will understand your consumer's dream and wish.. bravo!! Volledige recensie lezen