books.google.nl - Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community,...http://books.google.nl/books/about/Marketing_3_0.html?hl=nl&id=8pk60fGn50oC&utm_source=gb-gplus-shareMarketing 3.0