Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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Review: Marketing 3.0: From Products to Customers to the Human SpiritGebruikersrecensie - Nisal Lakmal - Goodreads
One of the greatest book of Kotler, His prediction capability on marketing filed in amazing, Also anyone who reading this should give more attention to Green marketing model. Quite good examples and explanations regarding Green marketing! Volledige recensie lezen
Review: Marketing 3.0: From Products to Customers to the Human SpiritGebruikersrecensie - Jeffrey Williams - Goodreads
Philip Kotler has a storied career as a marketing instructor having written several key textbooks in the past. Unfortunately, compared to his other writings, this one is a disappointment. There isn't ... Volledige recensie lezen
From Products to Customers to the Human Spirit PART II STRATEGY
From Products to Customers to the Human Spirit PART III APPLICATION