The Ten Commandments of Typography: Type HeresyMerrell, 2006 - 78 pagina's A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook. |
Inhoudsopgave
Introduction 11 | |
First Commandment 18 | |
Fourth Commandment 24 | |
Copyright | |
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Veelvoorkomende woorden en zinsdelen
10pt for body 8PT Hear Angels of Typography Barry Deck beginning God created break the rules Commandments of Typography created type darkness David Carson designer and writer Disciples of Typography Emigre magazine expressive typefaces eyes be seduced face of legibility Fallen Angels Fella Font Foundry Foreword forgo the liberal forsake smaller Germany Graphic designer GILCIMAR JANUS MOIRE God created type HEADLINE-BAUER BODONI BOLD Hear the word hell Hoefler Jeffery Keedy Jonathan Barnbrook kerning with total Kingdom Type designer lay headlines large lay stress discreetly learn the rules Let thine eyes Lord designed letterforms LOWERCASE Matthew Carter Metroline Michael Worthington order and legibility Paul Felton Pterra Rick Poyner Rudy VanderLans rule-breaking rules to govern shalt lay headlines shalt use flush-left STEMPEL GARAMOND ROMAN structure Ten Commandments Thou shalt lay three typefaces thy Lord Type Heresy TYPOGRAPHY How important UPPERCASE void word of thy writer Work includes Zuzana Licko