The Innovation Playbook: A Revolution in Business ExcellenceJohn Wiley & Sons, 31 aug 2010 - 256 pagina's A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.
Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life. |
Inhoudsopgave
| 1 | |
Different for Good | |
The Wheels Keep Falling | |
The Danger of Safety | |
Whats Mything in Innovation Today | |
Anatomy of an Innovation Superstar | |
Creating Net Customer Value | |
Carpet Time | |
The RealOpen Innovation Framework | |
Creating a Digital Innovation Culture | |
Dancing with the Innovation Superstars | |
About the Author | |
Overige edities - Alles bekijken
The Innovation Playbook: A Revolution in Business Excellence Nicholas J. Webb Geen voorbeeld beschikbaar - 2010 |
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