Forget All the Rules You Ever Learned about Graphic Design, Including the Ones in this BookWatson-Guptill Publications, 1981 - 167 pagina's "Forget how good design is supposed to look. What you think is good design, is what other designers think is good design too. That's why design is in a rut. And that's not good. That's boring. This book is about how to get out of that rut; how to take an ordinary graphic problem and turn it into an original graphic solution. The 146 examples of the wit and imagination of Gill's solutions to the graphic problems in this unique collection are remarkable. But the most remarkable thing is that although 30 years of his work is represented here, you won't be able to tell Gill's early designs from his most recent ones."--Jacket. |
Inhoudsopgave
The problem is the problem | 7 |
Interesting words need boring graphics | 13 |
Think first Then draw | 21 |
Copyright | |
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18 Carlton House 8000 people saw Al Pacino Alan Arkin Alan Fletcher Announcement Annual The call Art Direction 68 Art Direction Annual Art Direction Exhibition Barry Levinson blah blah Bob Gill Broadway call for entries Carlton House Terrace children's books Christine Lahti Ciotti clients Colin Forbes Columbia Pictures presents comedy Cover D&AD Design & Art Direction 68 18 Direction Exhibition 8000 drawing dye transfer entries accepted entries name address films which appeared House Terrace London ideas improved advertisements Jack Warden Jack Warden John Jeffrey Tambor Jeffrey Tambor Christine justice Langen & Wind Larry Bryggman letterforms letterhead Levinson Executive Producer Logo Magazine illustration Mailing piece Norman Jewison Pacino Patrick Palmer photograph post the coupon Poster print or films private secretary problem Programs Published Rainbow Theatre Redefined relationship Sam Levene solution telephone Terrace London SW1 theater today No entries told typography unique Valerie Curtin Vitamin Warden John Forsythe York