Review: How Customers Think: Essential Insights into the Mind of the Market
Gebruikersrecensie - Startup Weekend - GoodreadsAs human beings, we make the majority of our decisions and formulate the majority of our opinions in the subconscious mind. However, there's a critical gap in the way we do market research: we go and ... Volledige recensie lezen
Review: How Customers Think: Essential Insights into the Mind of the Market
Gebruikersrecensie - Muhammad Khan - Goodreadsinteresting Volledige recensie lezen
Review: How Customers Think: Essential Insights into the Mind of the Market
Gebruikersrecensie - Stephanie - Goodreadsp.9 - "95% of thinking takes place in our unconscious minds" p.211 - "...brands only exist in the minds of others" p.212 - "the brand in my mind is not the same as the one in yours." - storytelling to ... Volledige recensie lezen
Review: How Customers Think: Essential Insights into the Mind of the Market
Gebruikersrecensie - Jun H - GoodreadsThis book about the qualitative research method. Generally, the marketing researcher easily thought that thier misunderstanding for thier customer originated from the lack of knowledge for research or ... Volledige recensie lezen
Review: How Customers Think: Essential Insights into the Mind of the Market
Gebruikersrecensie - Joe Tippetts - GoodreadsEnjoyed this perspective on getting into the mind of consumers and matching your message to them. Volledige recensie lezen
Review: How Customers Think: Essential Insights into the Mind of the Market
Gebruikersrecensie - Matthew - GoodreadsMore application of the background and less of the psychological background would make this book worthwhile. Volledige recensie lezen
