Swiss graphic design:

the origins and growth of an international style, 1920-1965

Yale University Press, 2006 - 271 pagina's

Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books. Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.

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Review: Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Gebruikersrecensie - Brad - Goodreads

Thoroughly excellent. Impeccably researched, written and designed, Hollis' book is a must-have for any graphic designer's library. Volledige recensie lezen

Review: Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Gebruikersrecensie - Lesley Ann Malapit - Goodreads

More of a reference book really, but great to read up on theory and history of Swiss Graphic Design. Images are spectacular, and content totally comprehensive. Volledige recensie lezen

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Geselecteerde pagina's

Inhoudsopgave

Introduction9	9

The New the Arts and Crafts Tradition and the Werkbund Idea The Bauhaus	116

The Swiss National Exhibition 1939WartimeThe Italian ConnectionThe Magazines	143

Towards a Swiss Style 19501957	157

Individualist Designers and Anonymous ModernistsConcrete Art	197

Armin Hofmann and Emil Ruder	247

Acknowledgements	262

Copyright

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Swiss Graphic Design: The Origins and Growth of an International Style 1920-1965

Gedeeltelijke weergave - 2006

Swiss Graphic Design: The Origins and Growth of an International Style, 1920 ...

Richard Hollis
Geen voorbeeld beschikbaar - 2006

Veelvoorkomende woorden en zinsdelen

Abstract advertisement designed aesthetic Akzidenz Grotesk Allgemeine Gewerbeschule Allianz architect Architecture Armin Hofmann avant-garde Basel Bauhaus Bill's brochure Burchartz Carlo Vivarelli catalogue colour commercial Concrete art Concrete artists Constructivism Constructivist cover Dalang Ddermatt designed by Max Doesburg Elementare elements Emil Ruder Ernst Keller example Film freelance Gauchat Geigy geometrical German grid grotesque Hannes Meyer Herbert Matter Hermann Eidenbenz ideas illustrations industry issue Jan Tschichold Karl Gerstner layout lettering Lissitzky Lissitzky's lithographic logotype Lohse's lowercase lsee magazine Max Bill Modernism Modernist Moholy-Nagy Monotype grotesque Neuburg Neue Grafik painter painting photograph Printed letterpress produced programme published rectangle reproduced Richard Paul Lohse sanserif Schweizer shows Sigfried Giedion space square standard Stankowski student studio Swiss designers Swiss graphic design Swiss style Swiss Werkbund Switzerland Theo Ballmer trademark typeface typeset Typographische Monatsblatter typography Univers Velde visual Walter Cyliax Werk Wohnbedarf Wolfgang Weingart words Zurich Kunstgewerbemuseum Zurich Kunstgewerbeschule

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Over de auteur (2006)

Richard Hollis is a graphic designer and scholar of design. His previous books include Graphic Design: A Concise History (2002).

Bibliografische gegevens

Titel	Swiss graphic design: the origins and growth of an international style, 1920-1965
Auteur	Richard Hollis
Editie	geïllustreerd
Uitgever	Yale University Press, 2006
ISBN	0300106769, 9780300106763
Lengte	271 pagina's

Citatie exporteren	BiBTeX EndNote RefMan

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