Strategic marketing for nonprofit organizations: cases and readings

Voorkant
Prentice-Hall, 1987 - 386 pagina's
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Review: Strategic Marketing for NonProfit Organizations (6th Edition)

Gebruikersrecensie  - Adriana - Goodreads

I read this for my Library marketing grad class. While parts of it were well-done, the authors had a blatant bias against large families, using that example several times as a negative behavior that needs to be changed. Volledige recensie lezen

Review: Strategic Marketing for Nonprofit Organizations

Gebruikersrecensie  - Camille Thomas - Goodreads

A great resource for marketing non-profit and library services. Volledige recensie lezen

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Copyright

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Over de auteur (1987)

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

Charles Lamb was born in London, England in 1775. He was educated at the well-known Christ's Hospital school, which he attended from age eight to 15. It was there that he met Samuel Taylor Coleridge, who became a lifelong friend; the friendship was to have a significant influence on the literary careers of both men. Lamb did not continue his education at the university, probably because of a nervous condition that resulted in a severe stammer. Instead, he went to work as a clerk, eventually becoming an accounting clerk with the East India Company, where he worked for most of his adult life. However, he continued to pursue his literary interests as well and became well-known as a writer. His best work is considered to be his essays, originally published under the pen name Elia, but Lamb also wrote poetry, plays, and stories for children under his own name. In 1796, Lamb's sister, Mary Ann, went mad and attacked her parents with a knife, killing her mother and wounding her father. She was placed in an institution for a time, but was eventually released into her brother's guardianship. This incident, and later periods when she was institutionalized again, had a great effect on Lamb, who had always been very close to his sister. Charles and Mary Ann Lamb collaborated on several books, including Poetry for Children, Mrs. Leicester's School, and Beauty and the Beast. Probably their best-known collaboration, however, was Tales from Shakespeare, a series of summaries of the plots from 20 Shakespearean plays, which was published in 1807. Charles Lamb died in 1834.

Bibliografische gegevens