Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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... signage ADRIAN FRUTIGER FRANCE 1973-6 BOTTOM Melbourne Exhibition Centre signage GARRY EMERY DESIGN AUSTRALIA 1995 Ave Accès aux avons To planes 444-1 MTA New York City Subway BROOKLYN QUEENS About The Map which neatly summed - up the ...
... signage system meticulously developed by British designers Jock Kinneir and Margaret Calvert in the early 1960s not only provided a role model to the world of how to explain crucial information in the most demanding of circumstances ...
... signage airports 167-8 hospitals 168-9 museums 252 pub signs 211-12 roads 171-2 Silk Cut 186 Simons Palmer Clemmow Johnson 51 , 52 Sinatra , Frank 98 Singapore 112 , 268 Singemore , FH 166 Skateboarding 104 Skoda 70-1 Slamdance film ...
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |
Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |