Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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... viewers might even be seen scratching at the surface to check if it is real or not . For this poster for a film about ... viewer into examining them in more detail . For the poster shown right , the separate items were assembled then re ...
... viewer or reader a greater degree of insight . To illustrate an article on what it feels like to surf blind , American designer David Carson placed the first few words in white at the top of a black spread , but then placed the ...
... viewers would only have seen the version that corresponded to their particular region of the world . But the global ad ... viewer into the message about the language . All of these examples show us the power of words they force us to ...
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |
Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |