Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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... Whilst Brody loved to experiment , he still included photos of band members and broadly respected the magazine traditions of header , intro and body copy . David Carson was to ignore any such conventions - untrained in graphics , all ...
... Whilst a dependence on wit and whimsy may have burnt itself out by the end of the 1980s , there's no doubt that humour - at times legitimate , at times gratuitous - remains a powerful tool when used in the right hands and in the ...
... whilst consuming millions of gallons of the sticky stuff in the process . Whilst its original relaunch agency , HHCL , may no longer be in charge of the brand's advertising , the legacy they created will be hard to follow . Tango Tang ...
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |
Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |