Strategic marketing for nonprofit organizations

Voorkant
Prentice-Hall, 1987 - 670 pagina's
2 Recensies
This new edition to the proven handbook provides the best marketing strategies, tools and market analysis technologies for those people employed in the vast nonprofit segment of the U.S. economy.

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Review: Strategic Marketing for NonProfit Organizations (6th Edition)

Gebruikersrecensie  - Adriana - Goodreads

I read this for my Library marketing grad class. While parts of it were well-done, the authors had a blatant bias against large families, using that example several times as a negative behavior that needs to be changed. Volledige recensie lezen

Review: Strategic Marketing for Nonprofit Organizations

Gebruikersrecensie  - Camille Thomas - Goodreads

A great resource for marketing non-profit and library services. Volledige recensie lezen

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Inhoudsopgave

The Marketing
34
Understanding
67
Market Segmentation
117
Copyright

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Overige edities - Alles weergeven

Veelvoorkomende woorden en zinsdelen

Over de auteur (1987)

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

Alan Andreasen (Ph.D., M.S., Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Professor Andreasen is a member of several academic and professional associations and serves on the editorial boards of the Journal of Consumer Policy, the Journal of Consumer Research, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is also past president of the Association for Consumer Research and is currently Interim Executive Director of the Social Marketing Institute. Professor Andreasen's publications include 16 books and over one hundred articles and conference papers. His most recent books are Ethics in Social Marketing [Georgetown University, 2001], Strategic Marketing in Nonprofit Organizations, 6th ed., (co-authored with Philip Kotler of Northwestern University) [PH, 2003], Marketing Research that Won't Break the Bank [Jossey-Bass, 2003] and Marketing Social Change [Jossey-Bass, 1995]. Professor Andreasen is a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, Boys and Girls Clubs, and others. He also conducts executive seminars worldwide for a diversified set of non-profit and private sector organizations and several government agencies.

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