Geschichte des PlakatesPhaidon Press, 2004 - 244 pagina's History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept. |
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... Jahren . Unerreicht blieb A. M. Cassandres Leistung . Seine Plakate für Zeitungen , Eisenbahnen , Schiffahrtslinien , Getränke , Warenhäuser usw. sind Belege seines Ideenreichtums , Esprit und Humors , kombiniert mit ungewöhnlichem Form ...
... Jahren strebten freischaf- fende Gestalter funktionell - sachliche Auf- gabenlösungen an . Tschichold übertrug die Forderungen des Werkbundes und Bauhauses nach funktionaler Sachlichkeit auf die Typografie , ihrem orna- mentlosen ...
... Jahren - technisch verfeinert und perfektioniert worden . Sie profitierten sichtlich von der stürmischen Entwicklung der fototech- nischen Industrie , mit deren Apparaten man sozusagen unbeschränkt experimentieren kann . Das sachlich ...