Groundswell

books.google.nl - Charlene Li and Josh Bernoff define "the groundswell" as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent,...http://books.google.nl/books/about/Groundswell.html?hl=nl&id=YOVuQFXNcP4C&utm_source=gb-gplus-shareGroundswell

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Review: Groundswell: Winning in a World Transformed by Social Technologies

Gebruikersrecensie - JP Seabury - Goodreads

Written by two Forrester analysts and based on actual research with real companies of all sizes, this book introduces you to the world of social media and online communities. * Why Read This Book ... Volledige recensie lezen