Groundswell

books.google.nl - Charlene Li and Josh Bernoff define "the groundswell" as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent,...http://books.google.nl/books/about/Groundswell.html?hl=nl&id=YOVuQFXNcP4C&utm_source=gb-gplus-shareGroundswell

Gedrukt boek aanschaffen

Geen eBoek beschikbaar

Zoeken in een bibliotheek

Lokale boekwinkels zoeken

Alle verkopers »

Gepubliceerd door Harvard Business School Publishing India Pvt. Limited. Copyright.

Resultaten 1-1 van 1

Review: Groundswell: Winning in a World Transformed by Social Technologies

Gebruikersrecensie - David - Goodreads

Sensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. Volledige recensie lezen