Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Amber - GoodreadsI read Groundswell as part of a course on social media marketing that I am taking at George Brown College. I was immediately engaged by the simple, conversational tone of the writing and interesting ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Jignesh Shah - GoodreadsPractical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon. Most valuable is the discussion around how social ... Volledige recensie lezen
Review: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Steve Horton - GoodreadsWhen this book first came out in 2008, it was portending a megatrend. It was definitely a glimpse into the future. The authors got it so right that even 3 years later, the book remains relevant. I ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Monique Kapustin - GoodreadsGroundswell: Winning in a world transformed by social technologies is an excellent read for anyone wanting to dive into the world of social media, and I can see using it as a handbook for ... Volledige recensie lezen
Review: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Thomas Gallagher - GoodreadsExcellent book. Many of the foundations have been applied at my place of work and I now understand better the progression and direction we can move. Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - David - GoodreadsThis was the first social technology book that I went through and I was pretty impressed. The authors did a very good job discussing some of the current major players in the social media market (eg ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Nick - GoodreadsThis discussion of social media and how to use them if you're a company feels a bit dated now, 5 years on, but the basic precepts are still quite sound. Begin with figuring out how your customers are ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Shawn Buckle - GoodreadsGroundswell is defined as the social media momentum that has swept over us of recent. With almost a billion people using Facebook alone, social technologies have allowed people to connect in ways ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Miranda Diaz - GoodreadsOverall, an insightful read into social media strategy and how to sell the value to those uninvolved in the groundswell. Forrester social profiling showed how to target the approach on the level of ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - David - GoodreadsSensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. Volledige recensie lezen
