Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Jignesh Shah - GoodreadsPractical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon. Most valuable is the discussion around how social ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Jelinas - GoodreadsI'm a writer. I'm not a techie. I'm not an entrepreneur. I'm just a girl who hates grammatical mistakes and improprer use of punctuation and enjoys snappy prose. Well, Groundswell isn't written for ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Gene Babon - GoodreadsThe groundswell is a spontaneous movement of people using online tools to connect. Groundswell was one of the first, and best documented, books chronicling the social media phenomenon. Since the book ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Michael Weaver - GoodreadsA quick read and good guide to what social media is. The only thing I saw that will be an obstacle to achieve will be getting the organizations to begin opening up to the dialog. As most what's hard ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - David - GoodreadsSensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Jeff Hall - GoodreadsVery detailed book with good case study information. Lots of little nuggets along the read. I will definitely go back through the chapters and dig in. I enjoyed this book :) Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - getAbstract - GoodreadsExpert analysis of the newest internet tools and how to exploit them Do you visit a social networking site at least once a month, like "one in four online American adults"? Do you read an online ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Chris - GoodreadsThis book explains the confounding problems of how the online world can help or destory a companies image. The type of technology a company uses to communicate with its customers and employees is ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Lance Agena - GoodreadsFor those who proclaim this book holds nothing new if you are already familiar with Facebook and Twitter, good for you. I too am very familiar with social media. What this book does is explain -- with ... Volledige recensie lezen
Review: Groundswell: Winning in a World Transformed by Social Technologies
Gebruikersrecensie - Dustin - GoodreadsI'm not involved in business; yet, I found this book incredibly fascinating. While much of this book seemed aimed at business wanting to succeed in the current socially networked world, it illuminated ... Volledige recensie lezen