I'm on LinkedIn--Now What??? (Third Edition): A Guide to Getting the Most Out of LinkedIn

Voorkant
Happy About, 21 mrt 2011 - 155 pagina's
"I'm on LinkedIn--Now What (Third Edition)" is regularly referred to as "the bible on LinkedIn" because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the third edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of "the big three" in the social networking space, along with Facebook and Twitter.

This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.

This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.

Use LinkedIn to find and develop relationships which can help in your business and personal life. If you are wondering how to use LinkedIn, or if you are not getting as much value as you can out of LinkedIn, this is your resource. Complement this LinkedIn book with the regular blog posts at ImOnLinkedInNowWhat.com to keep up with new changes and ideas.

If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.

After reading this book, you will walk away with: An understanding of LinkedIn and why you should use it; A set of best practices and tips to get started and to expand your use of LinkedIn and An understanding of how LinkedIn fits into your networking and career strategy.

 

Geselecteerde pagina's

Inhoudsopgave

Foreword by Bob Burg
1
Getting Started
5
Making It Work for You
55
Wrapping It Up
97
LinkedIn for Job Seekers
123
LinkedIn for Sales Professionals
127
About the Author
131
Other Happy About Books
133
More Praise for Im on LinkedInNow What???
135
Back Cover
141
Copyright

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Over de auteur (2011)

Jason is an MBA graduate from the University of Michigan Business School, where he had concentrations in economics and corporate strategy. He earned a BS in Accounting from New York University's Stern School of Business. Prior to attending Michigan, Jason worked in tax accounting for PricewaterhouseCoopers and Viacom. He also worked in the financial reporting group at J.P. Morgan.

Bibliografische gegevens