Graphic Design: The New Basics

Voorkant
Princeton Architectural Press, 2008 - 247 pagina's
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

 

Geselecteerde pagina's

Inhoudsopgave

Back to the Bauhaus Ellen Lupton
8
Beyond the Basics Jennifer Cole Phillips
10
Point Line Plane
12
Rhythm and Balance
28
Scale
40
Texture
52
Color
70
FigureGround
84
Transparency
146
Modularity
158
Grid
174
Pattern
184
Diagram
198
Time and Motion
214
Rules and Randomness
232
Bibliography
244

Framing
100
Hierarchy
114
Layers
138

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Over de auteur (2008)

Ellen Lupton is Adjunct Curator at the Cooper-Hewitt National Design Museum and Co-Chair of the Design Department of the Maryland Institute College of Art.

Bibliografische gegevens