Graphic Design: The New Basics

Voorkant
Princeton Architectural Press, 1 mei 2008 - 247 pagina's
23 Recensies
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

  

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Review: Graphic Design: The New Basics

Gebruikersrecensie  - Jacob - Goodreads

A good book for self-taught designers who might want to consume some foundational design theory. The title is misleading, however. Should be 'the New and Old Basics.' The authors cover a lot of new ... Volledige recensie lezen

Review: Graphic Design: The New Basics

Gebruikersrecensie  - Dan Lalande - Goodreads

A fine primer on the conventions of graphic design, from the primitive - point, line, plane - to the progressive - today's sophisticated software programs. Each chapter consists of a single page of ... Volledige recensie lezen

Verwante boeken

Inhoudsopgave

Back to the Bauhaus Ellen Lupton
Beyond the Basics Jennifer Cole Phillips
Point Line Plane
Rhythm and Balance
Scale
Texture
Color
FigureGround
Layers
Transparency
Modularity 174 Grid
Pattern
Diagram
Time and Motion
Rules and Randomness
Bibliography 246 Index

ioo Framing 114 Hierarchy

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Over de auteur (2008)

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