Graphic Design: The New Basics

Voorkant
Princeton Architectural Press, 1 mei 2008 - 247 pagina's
22 Recensies
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

  

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Review: Graphic Design: The New Basics

Gebruikersrecensie  - Josťphine - Goodreads

Not exactly the "new basics" I expected out of the book, given the title. This book offers more of primer for graphic design principles. Relevant selection of images to illustrate the points made ... Volledige recensie lezen

Review: Graphic Design: The New Basics

Gebruikersrecensie  - Roberto Balderas - Goodreads

Well designed and illustrated, the introduction does mention the fact that most work examples come from students and some working professionals. Graphic Design: The New Basics offers nothing new ... Volledige recensie lezen

Inhoudsopgave

Back to the Bauhaus Ellen Lupton
Beyond the Basics Jennifer Cole Phillips
Point Line Plane
Rhythm and Balance
Scale
Texture
Color
FigureGround
Layers
Transparency
Modularity 174 Grid
Pattern
Diagram
Time and Motion
Rules and Randomness
Bibliography 246 Index

ioo Framing 114 Hierarchy

Veelvoorkomende woorden en zinsdelen

Over de auteur (2008)

Author Bio: Bill Fenimore is owner of the National Best Environmental Stewardship Award-winning Wild Bird Center franchise in Layton, Utah. He conducts seminars and workshops educating the public about birds and their critical habitat needs, and he leads birding field trips for clients from around the globe.

Bibliografische gegevens