books.google.nl - Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising,...http://books.google.nl/books/about/Advertising_language.html?hl=nl&id=naaR0AbTMrQC&utm_source=gb-gplus-shareAdvertising language
