Reading Images: The Grammar of Visual DesignPsychology Press, 1996 - 288 pagina's Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design - colour, perspective, framing and composition, Gunther Kress and Theo van Leeunwen examine the ways in which images communicate meaning. Drawing on an enormous range of examples - children's drawings, textbook illustrations, photojournalism, advertising images and fine art, as well as three-dimensional forms such as sculpture and architecture, the authors demonstrate the differences and the similarities between the grammar of language and that of visual communication. As we move from a culture dominated by language to one in which visual literacy becomes increasingly important, this book provides an invaluable tool-kit' for reading images. It will be an essential text for anyone interested in communication, the media and the arts. |
Overige edities - Alles bekijken
Reading Images: The Grammar of Visual Design Gunther R. Kress,Theo van Leeuwen Geen voorbeeld beschikbaar - 1996 |
Veelvoorkomende woorden en zinsdelen
Aborigines abstract action Actor advertisement analytical process angle Australia Barthes become Carrier centre chapter coding orientation colour communication model composition conceptual context critical discourse analysis culture depicted detail diagrams dimension distance dominant Douglas Mawson drawing elements encoded example expression figure film foreground forms frame frontal Given grammar Halliday horizontal images inscription instance interactive kind landscape language layout less linguistic look meaning medium metafunction modality narrative naturalistic non-transactional objects painting perhaps perspective photograph picture Playmobil point of view Possessive Attributes produced reader reading path reality realized relation Rembrandt represented participants Revlon Rod Steiger role salient sculpture semiosis semiotic modes shot shows sign-making signifier social social semiotic Sydney Morning Herald symbolic Tate Gallery technical drawing textbook three-dimensional toys transactional transcoding triptych values vector verbal text viewer visual communication visual design visual semiotic words writing
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