A smile in the mind:

witty thinking in graphic design

Phaidon Press, 16 mei 1996 - 240 pagina's

The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.

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Review: A Smile in the Mind

Gebruikersrecensie - Rob Snow - Goodreads

A must for any graphic designer. Especially if they have concerns to understand the importance of lateral thinking in design. Humour being one of the fundamental aspects of good advertising and design ... Volledige recensie lezen

Review: A Smile in the Mind

Gebruikersrecensie - Jiri Jerabek - Goodreads

Fantastic explanation of a creative process by some of the brightest design and advertising minds. Volledige recensie lezen

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Veelvoorkomende woorden en zinsdelen

Abram Games advertising Alan Fletcher anniversary Annual report art director asked audience Bob Gill brain brochure calendar Carter Wong Chermayeff & Geismar clever cliche client colour communication Cover creative D&AD designer Alan drawing example exhibition feel film funny graphic design graphic wit happens humour Identity illustrator invitation Ivan Chermayeff John Gorham joke kind Koestler Left Logo Left Poster letterhead London look magazine Michael Bierut Milton Glaser Minale Tattersfield mind Moving card Museum Packaging paper paperback Partners Paul Rand Pentagram Peter Brookes photographer piece play problem promoting R O Blechman recipient Right Logo Right Poster Saul Bass scribble Seymour Chwast Shigeo Fukuda smile studio symbol technical literature things thought Trickett & Webb W H Smith witty design witty idea witty solution Woody Pirtle words

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Over de auteur (1996)

David Stuart is Associate Director of the Corpus of Maya Hieroglyphic Inscriptions Project, Peabody Museum, Harvard University & coauthor of "Classic Maya Place Names".

Bibliografische gegevens

Titel	A smile in the mind: witty thinking in graphic design
Auteurs	Beryl McAlhone, David Stuart
Bijdrager	David Stuart
Editie	geďllustreerd
Uitgever	Phaidon Press, 1996
Oorspronkelijk uit	de University of Michigan
Gedigitaliseerd	13 nov 2007
ISBN	0714833282, 9780714833286
Lengte	240 pagina's

Citatie exporteren	BiBTeX EndNote RefMan

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