A smile in the mind: witty thinking in graphic design
The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
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Review: A Smile in the MindGebruikersrecensie - Rob Snow - Goodreads
A must for any graphic designer. Especially if they have concerns to understand the importance of lateral thinking in design. Humour being one of the fundamental aspects of good advertising and design ... Volledige recensie lezen
Review: A Smile in the MindGebruikersrecensie - Jiri Jerabek - Goodreads
Fantastic explanation of a creative process by some of the brightest design and advertising minds. Volledige recensie lezen
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A Smile in the Mind Witty Thinking in Graphic Design - ebay, Art ...
A Smile in the Mind: Witty thinking in graphic design by Beryl mcalhone, a writer with a special interest in design, and David Stuart, a founder member of ...
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CCA Confidential » 10 Rectilinear Objects
This is the second part of the 40 rectangles project. My plan was to record my work in single frame ..
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Product Information: Compra A smile in the mind (ISBN: 0714838128,9780714838120), Libro e mcalhone Beryl, Stuart David su ebay Italia
1 Concept Development The sound of the waves on the sea, the ...
morning, the buzz of people in a restaurant, the wind through the leaves in. the park… There are many things that can inspire us in a good way, a way ...
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NEED HELP WITH TYPOGRAPHY PROJECT | Typophile
NEED HELP WITH TYPOGRAPHY PROJECT. thedark_master 24.Oct.2006 8.42pm. thedark_master's picture. hi i am a freshman i college and i got an expressive word ...
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A Smile in the Mind, Beryl mcalhone & David Stuart. Book: Fly, the Art of the Club Flyer · Fly, the Art of the Club Flyer , Blink ...