A Technique for Producing IdeasA McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
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LibraryThing Review
Gebruikersrecensie - James.Igoe - LibraryThingIf you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ... Volledige review lezen
Inhoudsopgave
How It Started | 1 |
The Formula of Experience | 4 |
The Pareto Theory | 7 |
Copyright | |
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Veelvoorkomende woorden en zinsdelen
ability adver advertising answer appear asked assume Bernbach better bits bring called capacity cards combination comes completed consciously consider Constantly Thinking copy creative creative process definite describe Digestive discovery discuss ducing effective entire experience expression fact Final five forces Foreword formula fourth gathering getting happen hope idea-producing process important individual James Webb Young kind knowledge later living look materials matter meaning method mind mind follows namely never Old Elements Pareto particular person possibilities practical principle problem producing ideas production of ideas puzzle question relation relationships remember result seen sell simple soap sometimes sort specific materials speculator stage Started step stimulate story striking successful suggest sure surface symbols technique Theory thing third thought tion tising Training trying turn whole write
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Bibliografische gegevens
| Titel | A Technique for Producing Ideas A McGraw-Hill advertising classic Advertising Age Classics Library |
| Auteur | James Young |
| Editie | herdruk, herzien |
| Uitgever | McGraw Hill Professional, 2003 |
| ISBN | 0071410945, 9780071410946 |
| Lengte | 64 pagina's |
| Citatie exporteren | BiBTeX EndNote RefMan |