An Overview of the Public Relations Function
Business Expert Press, 15 apr. 2010 - 186 pagina's
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
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active activist groups analysis approach autonomy awareness behavior Bowen Brad Shaw building campaign categorical imperative clients collaborative company’s conducted corporate communication customers defined Deontology develop dominant coalition efforts employees Entergy environment evaluation example executive external focus focused Gaddafi goals Grunig and Hunt Home Depot Hurricane Katrina identify impact important increase industry internal publics issues management Katrina key publics levels Libya lic relations management function marketing measure media relations messages moral nization nonprofit objectives orga organization’s organizational culture organizational effectiveness outcome problem programs public affairs public relations function public relations management public relations practitioners public relations professionals qualitative research rela relations subfunction reporting responsibilities role seatbelt self-interest senior management situation social media stakeholder management strategic management strategic public relations systems theory tactics Teamsters tegic tion understand United Parcel Service utilitarianism values