An Overview of the Public Relations Function

Voorkant
Business Expert Press, 15 apr. 2010 - 186 pagina's
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
 

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Inhoudsopgave

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Copyright

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Over de auteur (2010)

Shannon A. Bowen, PhD, professor, University of South Carolina. In more than 100 publications, she focuses on ethical decision making within the highest level of organization.

Bibliografische gegevens