Brand Thinking and Other Noble Pursuits

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Skyhorse Publishing Inc., 10 okt. 2011 - 324 pagina's
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We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
 

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Inhoudsopgave

Introduction by debbie millman
1
wALLy OLINS
6
GRANT McCRACKEN
24
PHIL DUNCAN
40
DORI TUNSTALL
56
brian collins
74
virginia postrel
84
BRUCE DUCKwORTH
101
margaret youngblood
161
SETH GODIN
169
DAN FORMOSA
182
BILL MOGGRIDGE
197
SEAN ADAMS
211
DANIEL PINK
226
DEEDEE GORDON
238
KARIM RASHID
256

DAVID BUTLER
114
STANLEy HAINSwORTH
127
CHERyL SwANSON
140
joe duffy
151
ALEX BOGUSKy
270
TOM PETERS
287
MALCOLM GLADwELL
304
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Over de auteur (2011)

Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.

Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.

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