Brand Thinking and Other Noble PursuitsSkyhorse Publishing Inc., 10 okt 2011 - 324 pagina's We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search. |
Inhoudsopgave
Introduction by debbie millman | 1 |
wALLy OLINS | 6 |
GRANT McCRACKEN | 24 |
PHIL DUNCAN | 40 |
DORI TUNSTALL | 56 |
brian collins | 74 |
virginia postrel | 84 |
BRUCE DUCKwORTH | 101 |
margaret youngblood | 161 |
SETH GODIN | 169 |
DAN FORMOSA | 182 |
BILL MOGGRIDGE | 197 |
SEAN ADAMS | 211 |
DANIEL PINK | 226 |
DEEDEE GORDON | 238 |
KARIM RASHID | 256 |
DAVID BUTLER | 114 |
STANLEy HAINSwORTH | 127 |
CHERyL SwANSON | 140 |
joe duffy | 151 |
ALEX BOGUSKy | 270 |
TOM PETERS | 287 |
MALCOLM GLADwELL | 304 |
Overige edities - Alles bekijken
Brand Thinking and Other Noble Pursuits: Insights and Provocations from ... Debbie Millman Geen voorbeeld beschikbaar - 2011 |
Veelvoorkomende woorden en zinsdelen
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