Branded Beauty: How Marketing Changed the Way We Look

Voorkant
Kogan Page Publishers, 3 okt. 2011 - 288 pagina's

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

 

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LibraryThing Review

Gebruikersrecensie  - lauriebrown54 - LibraryThing

In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business. Like all beauty books ... Volledige review lezen

LibraryThing Review

Gebruikersrecensie  - dark_phoenix54 - LibraryThing

In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business. Like all beauty books ... Volledige review lezen

Inhoudsopgave

INTRODUCTION
1
1 CHASING CLEOPATRA
7
2 THE GLAMOUR PROFESSIONALS
21
3 OUT COME THE TALONS
33
4 THE BEAUTY QUEEN OF CORONA
43
5 THE FRENCH BEAUTY FACTORY
55
6 GIANTS IN THE BATHROOM
75
7 THE STARDUST FACTOR
95
13 A FACE IN THE CROWD
177
14 BEAUTY FROM SHELF TO STREET
187
15 DIGITAL BEAUTY
197
16 UNDER THE KNIFE
205
17 THE NEW MALE ORDER
213
18 ETHICAL ORGANIC AND SUSTAINABLE
223
19 THE NEEDLE ARTISTS
237
20 THE FUTURE OF BEAUTY
245

8 THE 5 PER CENT SOLUTION
113
9 THE LURE OF LUXURY
131
10 HOW TO LAUNCH A CREAM
141
11 THE QUEST FOR ETERNAL YOUTH
151
12 BEAUTY GOES GLOBAL
161
CONCLUSION
253
REFERENCES
257
INDEX
259
Copyright

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Over de auteur (2011)

Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.

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