Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age
University of Chicago Press, 9 okt. 2014 - 336 pagina's
Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science.
Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace.
Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.
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Chapter II Shipping Costs the Exchange of Specimens and the Development of Taxonomy
Forging Albertus Sebas Thesaurus
Scientific Publications as Marketing Tools
The Anatomical Debates of Frederik Ruysch and Govard Bidloo
The Invention of Color Printing
Overige edities - Alles weergeven
advertising Albertus Albertus Seba Amman Amsterdam anatomia humani corporis anatomical preparations anatomist animals argued artisans artists atlases Biagioli Bidloo Bils Blon Blon’s botanical Breyne Buonanni cabinet cadavers catalogue chapter circulation claimed collection collectors color printing commercial commodities culture curiosities customers d’Agoty Daston debate Dutch Dutch republic early modern eighteenth century encyclopedias engraved entrepreneurial entries epistemology europe exchange Frederik ruysch Gaubius ghostwriters Gotha Chart Govard Bidloo Gronovius guilders Hermann Boerhaave Homrigh human body illustrations images insects invention Johann kate kate’s knowledge Kunstkamera large number Le Blon Leiden Linnaeus Lister Maria Sibylla Merian Merian Merkwürdige reisen method mezzotints museum natural history naturalists Netherlands niet offered ofthe patent Peter Petersburg Petiver philosophical plants plates printmaker published quadrupeds renaissance representation rerum naturalium thesauri rumphius ruyschian scientific practitioners Seba’s Seba’s Thesaurus secret shells species specimens taxonomy techniques Thesaurus tion trade Uffenbach visual Volume