Conscious Capitalism: Liberating the Heroic Spirit of BusinessHarvard Business Press, 2013 - Всего страниц: 344 As seen on Oprah's Super Soul Sunday A New York Times and Wall Street Journal Bestseller In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--to build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation--for the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future. |
Содержание
Awakenings | 1 |
Capitalism Marvelous Misunderstood Misaligned | 11 |
Conscious Capitalism and the Heroic Spirit of Business | 25 |
The First Tenet Higher Purpose | 41 |
Purpose The Corporations Search for Meaning | 45 |
Discovering and Growing Purpose | 57 |
The Second Tenet Stakeholder Integration | 69 |
Loyal Trusting Customers | 75 |
The Qualities of Conscious Leaders | 183 |
Becoming a Conscious Leader | 195 |
The Fourth Tenet Conscious Culture and Management | 215 |
Conscious Cultures | 217 |
Conscious Management | 235 |
Becoming a Conscious Business | 251 |
The Power and Beauty of Conscious Capitalism | 263 |
The Conscious Capitalism Credo | 273 |
Passionate Inspired Team Members | 85 |
Patient Purposeful Investors | 99 |
Collaborative Innovative Suppliers | 111 |
Flourishing Welcoming Communities | 123 |
A Healthy Vibrant Environment | 139 |
The Outer Circle of Stakeholders | 153 |
the Interdependence of Stakeholders | 167 |
The Third Tenet Conscious Leadership | 177 |
The Business Case for Conscious Capitalism | 275 |
Conscious Capitalism and Related Ideas | 291 |
Misconceptions About Conscious Capitalism | 299 |
Notes | 307 |
323 | |
Acknowledgments | 339 |
About the Authors | 343 |
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