Consumer Behavior

Voorkant
Thomson/South-Western, 2006 - 774 pagina's
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

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Over de auteur (2006)

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Paul W. Miniard earned his B.S., M.A., and Ph.D. at the UnivPaul W. Miniard earned his B.S., M.A., and Ph.D. at the University of Florida and is currently the BMI Professor of Markersity of Florida and is currently the BMI Professor of Marketing at Florida International University. Previously, he waeting at Florida International University. Previously, he was a tenured member of the faculties at the University of Sous a tenured member of the faculties at the University of South Carolina and the Ohio State University
th Carolina and the Ohio State University

Engel is founder and president of Development Associates International and retired distinguished professor in the graduate programs at Eastern University, where he founded the Center for Organizational Excellence. He has ministered around the world as a consultant, trainer and leadership-development expert and is well known for his books and writings on world evangelization.

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