Generation M: Young Muslims Changing the World

Voorkant
Bloomsbury Academic, 30 nov 2016 - 340 pagina's
There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them. The Arab spring - though in many ways thwarted - has nevertheless raised the prospect of a segment of Islamic societies which has an eye on the future of the Muslim world. Who are they? What drives them? The growing consumer power of Muslims, young Muslims in particular, is a trend that cannot be ignored. This new generation of Muslims are a tech-savvy, self-empowered, youthful group who believe that their identity encompasses both faith and modernity. For these Muslims, their faith affects everything, informing the way they consume, interact, work, and spend their leisure time. Shelina Janmohamed here explores this growing cultural phenomenon, at a time where understanding the mindset of Muslim youths, and what drives them, is critical.

Over de auteur (2016)

Shelina Janmohamed is the Vice President of Ogilvy Noor, the world's first bespoke global Islamic branding practice for building brands with Muslim consumers. She is an established author and commentator on Muslim social and religious trends, particularly around young Muslims and Muslim women and writes regularly for the Times, the BBC and the Guardian. She was named one of the world's 500 most influential Muslims, and specifically one of the UK's 100 most powerful Muslim women. She is the author of the award-winning book Love in a Headscarf.

Bibliografische gegevens