Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes

Voorkant
Cambridge University Press, 28 nov 1998 - 334 pagina's
Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.
 

Inhoudsopgave

The Generalized Other Social Influence in Contemporary American Politics
3
Beyond Personal Influence The Rise of Impersonal Associations
26
The Origins of Perceptions of Mass Collectives Mass Medias Role
62
Effects of Perceptions of Mass Experience
97
The Politicization of Personal and Collective Experience
99
Connecting the Personal and the Political Media as Facilitator or Inhibitor?
146
Effects of Perceptions of Mass Opinion
177
When Does Success Succeed? A Review of the Evidence
179
The Social Psychology of Impersonal Influence from Collective Opinion
197
The Role of Collective Opinion in Individual Judgment Processes and Effects
218
Conclusion
265
Impersonal Influence and the Mass Society Tradition
267
Methodology
297
References
301
Index
327
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