Influence: The Psychology of Persuasion
Harper Collins, 2 jun. 2009 - 336 pagina's
The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
In this highly acclaimed†New York Times†bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence†is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
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LibraryThing ReviewGebruikersrecensie - Phoenixangelfire - LibraryThing
An outstanding review of heuristics and manipulation we use and are abused by in daily life. How to avoid these traps of thinking and to develop deeper insights in reflective thinking and analysis. A ... Volledige review lezen
LibraryThing ReviewGebruikersrecensie - crhphd - LibraryThing
Cialdini's work is arguably a classic read in the field of Social Psychology. I have often assigned his Influence book in addition to course readings for my Social Psychology classes. Cialdini ... Volledige review lezen