Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

Financial Times Prentice Hall, 1999 - 302 pagina's
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

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Over de auteur (1999)

Philip Kotler, one of the world's leading authorities on modern marketing, is the S.C. Johnson distinguished Professor of International Marketing at Northwestern University's famed Kellogg Graduate School of Management.

He is the author of seventeen books - including the world's most widely used marketing textbook in MBA programs, Marketing Management. He had published over 100 articles and is a consultant to leading companies selling in consumer, business and financial markets.

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