Media Performance: Mass Communication and the Public Interest

Voorkant
SAGE, 12 mei 1992 - 368 pagina's
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This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts.

Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

 

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Inhoudsopgave

MASS COMMUNICATION AND SOCIETY
1
Conflicts over communication welfare
8
THE PUBLIC INTEREST IN COMMUNICATION
20
MEDIA PERFORMANCE NORMS
35
Press policy in Britain
41
Changing status of the press
47
multiculturalism and autonomy
53
Varied national experience in Europe
59
The media as watchdog and critic of government
120
THE ORGANIZATIONAL ENVIRONMENT
126
DIVERSITY
141
Reflections on reflection
169
OBJECTIVITY
183
A FRAMEWORK FOR OBJECTIVITY RESEARCH
196
NEWS AS INFORMATION
205
THE EVALUATIVE
223

A FRAMEWORK OF PRINCIPLE FOR MEDIA ASSESSMENT
65
Part II RESEARCH MODELS AND METHODS
81
A media organization model
87
The basic logic of social research into media performance
95
FROM STRUCTURE TO PERFORMANCE
112
MASS MEDIA ORDER AND SOCIAL CONTROL
237
POLICING THE SYMBOLIC ENVIRONMENT
251
SOLIDARITY AND SOCIAL IDENTITY
263
MEDIA AND CULTURE
275
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