On Media Violence

Voorkant
SAGE, 1999 - 304 pagina's
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This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.
 

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Inhoudsopgave

Overview and Introduction
1
Reviewing
3
Theories of Media Violence 11 3
11
Effects of Exposure to Media Violence
25
Violent Content on Television
43
Reconceptualizing
61
Violence
63
Schema and Context
85
Effects
121
Risk
139
The Industrys Perspective
153
Effects Methodologies and Methods
167
This
192
Content Analysis of Media Violence
195
Axioms and Dictionary
211
Propositions
225

Levels of Analysis
97
Development
109

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Over de auteur (1999)

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Bibliografische gegevens