On Media Violence

Voorkant
SAGE, 1999 - 304 pagina's
This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.

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Inhoudsopgave

Overview and Introduction
1
Reviewing
3
Theories of Media Violence 11 3
11
Effects of Exposure to Media Violence
25
Violent Content on Television
43
Reconceptualizing
61
Violence
63
Schema and Context
85
Effects
121
Risk
139
The Industrys Perspective
153
Effects Methodologies and Methods
167
This
192
Content Analysis of Media Violence
195
Axioms and Dictionary
211
Propositions
225

Levels of Analysis
97
Development
109

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Over de auteur (1999)

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media literacy, media content, and media effects. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and a dozen books, including the Sage published titles: Media Literacy 4/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), The 11 Myths of Media Violence and the forthcoming Effects of the Mass Media.

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