Public Relations

Voorkant
University of Oklahoma Press, 29 jul 2013 - 388 pagina's

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

 

Geselecteerde pagina's

Inhoudsopgave

Public Relations Comes of Age 192941
The Era of Integration 194151
Extent of Todays Public Relations
Introduction
Achieving Goals Through the Education of the Public
A Typical Survey FindingAmerica Looks at Nursing
Salesmanship and the Public Relations ApproachHidden
A Challenge to Research in Humanics
Attitude PollsServants or Masters?
Public Relations for Higher Education
The Importance of Public Opinion in Economic Mobilization
HawaiiThe
An Educational Program for Unions
Selected List of Readings in Public Relations
Copyright

Overige edities - Alles bekijken

Public Relations
Edward L. Bernays
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Public Relations
Edward L. Bernays
Geen voorbeeld beschikbaar - 2016
Public Relations
Edward L. Bernays
Geen voorbeeld beschikbaar - 1952
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Veelvoorkomende woorden en zinsdelen

advertising American business Association attitude polls attitudes and actions bank bank’s basic Bernays businessmen campaign cent client co-operation Committee communication corporations counsel on public crisis deal democracy democratic direct mail economic editors Edward L effective employees engineering of consent Eric Goldman fact factors favorable field function goals groups Hawaii house organ human ideas important individual institutions integrated issue Ivy Lee knowledge labor leaders leadership Lollards magazines maladjustments methods muckrakers newspapers nurses persuasion plans point of view political practice president press agent problems profession professional propaganda psychological psychological warfare Public Information public interest public opinion public relations activities public relations counsel public school published radio relationships sell situation social psychology social sciences social scientists society Society’s survey techniques theater unions United University words workers World War II York

Over de auteur (2013)

Edward L. Bernays (1892–1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who’s Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.

Bibliografische gegevens

TitelPublic Relations
AuteurEdward L. Bernays
UitgeverUniversity of Oklahoma Press, 2013
ISBN0806189827, 9780806189826
Lengte388 pagina's
  
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