Swift Viewing: The Popular Life of Subliminal InfluenceDuke University Press, 2 jan 2012 - 307 pagina's Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload. |
Inhoudsopgave
Black Magic on Mars | 1 |
Subliminal Communication as Vernacular Media Critique | 13 |
Mind Media and Remote Control | 43 |
The Swift View | 65 |
MindProbing Admen | 91 |
Crossing the Popular Threshold | 111 |
The Hidden and the Overload | 133 |
From Mass Brainwashing to Rapid Mass Learning | 165 |
Textual Strategies for Media Saturation | 193 |
Critical Reasoning in a Cluttered Age | 227 |
Notes | 239 |
Bibliography | 267 |
291 | |
Overige edities - Alles bekijken
Swift Viewing: The Popular Life of Subliminal Influence Charles R. Acland Geen voorbeeld beschikbaar - 2012 |
Veelvoorkomende woorden en zinsdelen
Advertising Age American appeared attention audience behavior brain brainwashing broadcast cinema claims classroom clutter comic commercial consumer contemporary critical critique cultural Date with Death described device educational effect experience experimental fiction film flash Hidden Persuaders human hypnosis hypnotic Ibid ideas images industry Influence Influence Influence instruction Invisible James James Vicary liminal manipulation Marshall McLuhan Martian mass McLuhan modern Motion Picture motivational research movie Münsterberg Orson overload Packard panic Popular Popular Popular Precon psychology Psychorama pular radio reading screen social speed story subconscious Subliminal Ads subliminal advertising subliminal communication subliminal influence subliminal messages subliminal perception Subliminal Projection Subliminal Seduction Subliminal Stimulation Subliminal Subliminal Subliminal subliminal techniques subliminal thesis suggestion Superman tachistoscope teaching machines telepathy television tion unconscious University Vance Packard Vicary Vicary’s visual Wilson Bryan Key word World Dies Screaming York