The Ernst & Young guide to expanding in the global market
Newspapers, press reports, magazines, and television have all told us that the world's economy is becoming increasingly intertwined. Small to large companies in the United States stand on the threshold of this economic opportunity. But do they know or will they be able to compete effectively with the likes of a united Germany, Japan, Korea, or any number of foreign countries? This guide presents an introductory exploration of what it takes to compete in the international marketplace. Using a systematic approach, it will assist any company in meeting the challenges of an international undertaking. With numerous case studies involving United States companies, it deals with real business issues and shows how companies dealt successfully with them.
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The Wrong Reasons for Going International
THE ERNST YOUNG FOURSTEP
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