The Ernst & Young Guide to Expanding in the Global MarketWiley, 1991 - 225 pagina's Newspapers, press reports, magazines, and television have all told us that the world's economy is becoming increasingly intertwined. Small to large companies in the United States stand on the threshold of this economic opportunity. But do they know or will they be able to compete effectively with the likes of a united Germany, Japan, Korea, or any number of foreign countries? This guide presents an introductory exploration of what it takes to compete in the international marketplace. Using a systematic approach, it will assist any company in meeting the challenges of an international undertaking. With numerous case studies involving United States companies, it deals with real business issues and shows how companies dealt successfully with them. |
Inhoudsopgave
THE ERNST YOUNG FOURSTEP | 33 |
Mapping Out a Strategy | 115 |
Beating Them at Their Own Game | 169 |
Copyright | |
3 andere gedeelten niet getoond
Overige edities - Alles bekijken
The Ernst & Young Guide to Expanding in the Global Market Charles F. Valentine Fragmentweergave - 1991 |
Veelvoorkomende woorden en zinsdelen
American business American companies analyze assess benefits business abroad challenge commercial commitment company's products competitive competitors consider cost Cube culture customers develop employees Ernst & Young established Europe European evaluate example executives Eximbank expat expatriate export factors focus foreign markets foreign tax credits Gerber Products Company global market global marketplace goals going international HIGH LOW Hong Kong host country identify Importance of Market in-house capabilities income industry initial international business international markets international trade international venture investment issues Japan Japanese learning the language Macy's manufacturing market research McDonald's mission nations ness operations overseas pany percent personnel planning position potential profits programs region requires result risk score sell situation sogo shosha specific Step strategic management strategy success Taiwan target market testing the waters tion U.S. companies U.S. Department U.S. dollar U.S. tax United window of opportunity WS WS WS