The Making of McPaper: The Inside Story of how USA Today Made it
Spotlight Press, 2007 - 319 pagina's
In 1982 the Gannett Company, the nation's biggest newspaper chain, launched USA Today. The brainchild of Al Neuharth, it was the most expensive, most closely watched newspaper debut in history. Journalists called it "McPaper," the "titan of tidbits," and "junk-food journalism." This updated edition of Peter S. Prichard's acclaimed 1987 release includes an afterward by longtime USA Today writer and editor David Colton. This updated section completes the story of the first century of "The Nation's Newspaper." Colton catches up with the founders and examines the journalistic achievements that have gained "McPaper" respect.
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The making of McPaper: the inside story of USA todayGebruikersrecensie - Not Available - Book Verdict
"McPaper''but Gannett chairman Al Neuharth is no clownish Ronald McDonald. He is decribed as an egomaniacal, manipulative, brilliant, driven press lord obsessed with the success of his national ... Volledige review lezen