The Science of Social Influence: Advances and Future Progress

Voorkant
Anthony R. Pratkanis
Psychology Press, 25 feb. 2011 - 376 pagina's

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

  • Learn how to conduct lab, field and case research on social influence through example by leading researchers
  • Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
  • Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
  • Apply knowledge to current influence campaigns to find out what works and what does not.

The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

 

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Inhoudsopgave

1 An Invitation to Social Influence Research
1
An Index of Tactics
17
Overcoming Resistance
83
A Personal Appraisal
115
5 Emotional Seesaw
137
6 Fleeting Attraction and Compliance with Requests
155
7 Using Social Norms as a Lever of Social Influence
167
8 On the Development of the Social Response Context Model
193
9 Groupthink as Social Identity Maintenance
223
10 Minority Dissent Attitude Change and Group Performance
247
Toward a Dynamic Social Impact Theory of Rumor
271
Why Leaders Misuse Their Power and Influence
297
13 Resistance to Influence
321
Author Index
341
Subject Index
357
Copyright

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Over de auteur (2011)

Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychology program at the Ohio State University. His research program has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal persuasion, mass communications, source credibility, persuasion and democracy, economic fraud, the use of influence in international conflicts, and a variety of influence tactics such as the pique technique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting.

He has appeared in the mass media over 500 times as an expert on social influence processes, has been called as an expert witness in numerous advertising deceptiveness cases, and served as a consultant to AARP, NASD, and other law enforcement and civic groups on countering the undue influence used in fraud crimes and to the United States military on countering the propaganda of terrorists and dictators.

He is the co-author (with Elliot Aronson) of Age of Propaganda: The Everyday Use and Abuse of Persuasion and (with Doug Shadel) of Weapons of Fraud: A Source Book for Fraud Fighters.

Anthony Pratkanis is the founding editor of Social Influence, a new scientific journal from Psychology Press.

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