World as Laboratory: Experiments with Mice, Mazes, and MenDeeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality. |
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World as laboratory: experiments with mice, mazes, and men
Gebruikersrecensie - Not Available - Book VerdictThis intriguing history of social engineering reveals both the boldness of its failures and its living legacy in contemporary applications like focus groups and advertising techniques, behavior ... Volledige review lezen
Inhoudsopgave
Embracing the Real | |
Freud and Behaviorism | |
An Ordinary Evening in | |
The Biggest File | |
Anthropologys Laboratory | |
The Impossible Experiment | |
The Real World | |
CONCLUSION | |
NOTES | |
ACKNOWLEDGMENTS | |
Overige edities - Alles weergeven
World as Laboratory: Experiments with Mice, Mazes, and Men Rebecca Maura Lemov Gedeeltelijke weergave - 2005 |
World as Laboratory: Experiments with Mice, Mazes, and Men Rebecca Lemov Geen voorbeeld beschikbaar - 2006 |