Infographics: The Power of Visual Storytelling

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Wiley, Aug 27, 2012 - Business & Economics - 264 pages
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Transform your marketing efforts through the power of visualcontent

In today's fast-paced environment, you must communicate yourmessage in a concise and engaging way that sets it apart from thenoise. Visual content—such as infographics and datavisualization—can accomplish this. With DIY functionality,Infographics: The Power of Visual Storytelling will teachyou how to find stories in your data, and how to visuallycommunicate and share them with your audience for maximumimpact.

Infographics will show you the vast potential to usingthe communication medium as a marketing tool by creatinginformative and shareable infographic content.

  • Learn how to explain an object, idea, or process using strongillustration that captures interest and provides instantclarity
  • Discover how to unlock interesting stories (in previouslyburied or boring data) and turn them into visual communicationsthat will help build brands and increase sales

Use the power of visual content to communicate with and engageyour audience, capture attention, and expand your market.

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About the author (2012)

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.

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