Effective Media Relations: How to Get ResultsKogan Page Publishers, 2005 - 150 pagina's The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. |
Inhoudsopgave
a brief media history 567 | 5 |
News features and more | 10 |
Media law | 15 |
Ethics and privacy | 19 |
Broadcasting in the | 25 |
New media technology | 31 |
What is it all for? Media evaluation | 39 |
writing for the press | 52 |
KANNE 228 | 73 |
Checklist for effective press relations | 87 |
25 | 89 |
the importance of broadcast coverage | 93 |
radio interviews | 133 |
26 | 142 |
144 | |
148 | |
Overige edities - Alles bekijken
Effective Media Relations: How to Get Results Michael Bland,Alison Theaker,David Wragg Gedeeltelijke weergave - 2005 |
Effective Media Relations: How to Get Results David Wragg,Michael Bland,Alison Theaker Geen voorbeeld beschikbaar - 2005 |
Veelvoorkomende woorden en zinsdelen
Verwijzingen naar dit boek
Media Promotion and Marketing for Broadcasting, Cable, and the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert A. Klein Geen voorbeeld beschikbaar - 2006 |