Marketing in Europe, Nummers 188-193

20 per cent accounted Advertising Expenditure alcohol analgesics aperitifs Apparent consumption beer Belgian Belgium Beverages brand bread capita consumption car radios cent change cent in volume cent of total cent share Classical Media clothing companies consumer cosmetics and toiletries cream demand distribution Domestic Appliances Dutch Economist Intelligence Unit EIU calculations electrical estimated Europe European European Commission excluding F1 million face care products footwear Foreign Trade France French growth hams and sausages hectolitres Horeca household medicines human pharmaceuticals increased ISTAT Italian Italy kitchen furniture litres mainly manufacturers margins market share Max Factor million in 1977 mineral water Netherlands outlets output pharmaceutical specialities plants PROSPECTS purchases Retail Prices Rhône-Poulenc Roussel Uclaf sector selling prices skin and face soap Source specialised subsidiaries suppliers supplies Table television tonnes total sales Trade interviews Trade Review trends turnover United Kingdom value added tax vermouth West Germany wholesalers wine